Although Manchester United have managed to sell more than 50,000 season tickets, they have failed to reach their target of 55,000 sales, and have not matched the sales figures they achieved last year.

Since United fans are currently involved in a mass protest against the Glazer family's continuing ownership, the difficulties that the club have had in shifting tickets could be seen as a one-off occurrence and not as part of a wider trend affecting the entire Premier League. United may be Champions League betting tips, but they can't get away with charging whatever they want.

However, with just four Premier League sides managing to shift their full allocation of season tickets this year, and clubs such as Wigan seeing already pitifully low attendances fall - only 60 Wigan fans chose to attend their side's fantastic victory away at White Hart Lane - is it finally time for clubs not to just look at freezing prices, but consider actually dropping them?

With many clubs still failing to reduce their wage bills to levels that are sustainable, ordinary fans are still the ones forced to pay the price for the outrageous wages on offer to Premier League players.

With the most expensive non-corporate level ticket in the Premier League currently costing £94 for a Category A game at the Emirates, and the recession continuing to hit the pockets of fans up and down the country, it is highly unlikely that fans will continue to pay out these kinds of prices in order to attend a single match. The best football predictions suggest that attendances will continue to drop until the issue is addressed.

Should clubs fail to realise that they are creating an unsustainable market, football fans may have to hope for a UEFA or FIFA intervention that sees players' wages capped at a figure that ensures that ticket prices will return to a sensible level.